该小组履行以下部分或全部职责：

广告经理

• 计划、指导和评估制定和实施广告活动以促进产品和服务销售的公司和部门的活动。

营销经理

• 建立产品和服务的分销网络，发起市场调查研究并分析他们的发现，协助产品开发，指导和评估企业的营销策略。

公关经理

• 指导和评估制定和实施传播战略和信息计划、宣传活动和事件以及代表企业、政府和其他组织维护媒体关系的机构和部门。

电子商务经理

• 计划、组织、指导、控制和评估互联网、内联网和移动应用程序的设计、开发和维护，以管理组织的在线业务模型和战略
• 与广告、营销和公共关系团队合作，规划、开发、评估和管理组织的在线形象，包括公共关系、传播、营销、商业活动和社交媒体管理。

• 广告和公共关系经理

• 需要传播、公共关系、市场营销、新闻学或相关领域的大学学位或大专文凭，以及在广告、公共关系或传播官职位或相关职业中的多年经验。

• 营销经理

• 需要具有工商管理或相关领域的大学学位或大专文凭，并具有销售或市场营销专业，以及多年的销售、市场营销或公共关系代表或相关职业经验。

• 电子商务经理

• 电子商务、网站内容开发或互联网和移动服务相关领域的大学学位或大专文凭，以及网站设计、交互式媒体开发、数据管理或信息系统分析方面的经验，或与网站内容相关的经验通常必需的。

• 随着经验的积累，可能晋升到高级管理职位。

• 业务发展官员和市场研究人员和分析师（41402）
• 企业销售经理（60010）
• 广告、营销和公共关系专业 ( 11202)
• 零售和批发贸易经理（60020）
• 零售销售主管（62010）
• 销售和客户代表 - 批发贸易（非技术）( 64101)
• 高级经理-贸易、广播和其他服务（00014）
• 技术销售专员 - 批发贸易 ( 62100)
• 会议和活动策划者 ( 12103)

This group performs some or all of the following duties:

Advertising managers

• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Marketing managers

• Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Public relations managers

• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E-business managers

• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy
• Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.

• Advertising and public relations managers

• A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

• Marketing managers

• A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and several years of experience as a sales, marketing or public relations representative or in a related occupation are required.

• E-business managers

• A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

• Progression to senior management positions is possible with experience.

• Business development officers and market researchers and analysts (41402)
• Corporate sales managers (60010)
• Professional occupations in advertising, marketing and public relations (11202)
• Retail and wholesale trade managers (60020)
• Retail sales supervisors (62010)
• Sales and account representatives - wholesale trade (non-technical) (64101)
• Senior managers - trade, broadcasting and other services (00014)
• Technical sales specialists - wholesale trade (62100)
• Conference and event planners (12103)