详情介绍
中文
11202 – 广告、市场营销和公共关系方面的专业职业
广告、市场营销和公共关系方面的专业职业分析、制定和实施传播和促销策略和信息计划，分析广告需求并制定适当的广告和营销计划，宣传活动和事件，并代表企业、政府和其他方面维护媒体关系组织，以及表演者、运动员、作家和其他有才华的个人。他们受雇于营销和咨询公司、广告公司、公司、协会、政府、社会机构、博物馆、画廊、公共利益团体以及文化和其他组织，或者他们可能是个体经营者。本单元组包括娱乐、文学和体育经纪人等经纪人。
标题索引
- 演员经纪人
- 广告客户主管
- 广告客户经理
- 广告和促销协调员
- 广告和促销专家
- 广告活动组织者
- 广告顾问
- 广告专员
- 所属站关系管理员
- 艺术教育家——博物馆
- 艺人经纪人
- 艺术经纪人
- 助理品牌经理-广告
- 助理新闻秘书
- 运动员经纪人
- 运动员经理
- 作者代理人
- 图书公关
- 拳击推广人
- 职业经纪人
- 浇注剂
- 群众演员铸造剂
- 通讯员（紧急服务除外）
- 通讯顾问
- 传讯顾问
- 通讯专家
- 通讯专家
- 社区信息官
- 发展官 - 筹款
- 数字广告专家
- 数字营销顾问
- 数字营销协调员
- 数字营销项目经理
- 数字营销专家
- 娱乐经纪人
- 活动营销专家
- 财务官-筹款
- 筹款活动
- 筹款活动顾问
- 筹款活动组织者
- 筹款顾问
- 筹款组织者
- 资讯顾问
- 信息协调员
- 信息官
- 信息服务协调员
- 文学经纪人
- 营销顾问
- 营销协调员
- 营销项目经理
- 市场营销专家
- 媒体协调员
- 媒体活动协调员
- 媒体关系协调员
- 媒体关系官
- 博物馆教育官
- 博物馆教育家
- 音乐家经纪人
- 演艺经纪人
- 新闻代理
- 新闻秘书
- 产品经理-市场营销
- 推广策略顾问
- 公共事务官
- 公共事务官 - 加拿大武装部队
- 公关代理
- 公关顾问
- 公共关系协调员
- 公共关系官员
- 公关从业者
- 公共关系新闻代理
- 公共关系新闻秘书
- 公关代表
- 公关专员
- 公关人员
- 宣传代理
- 宣传统筹
- 宣传资料员
- 康乐协会资讯员
- 销售和促销协调员
- 歌手经纪人
- 社交媒体协调员
- 社交媒体专家
- 发言人
- 体育经纪人
- 车站关系管理员
- 学生招聘人员 - 专上教育
- 人才经纪人
- 人才代表
- 戏剧经纪人
- 戏剧业务代理
主要职责
该小组履行以下部分或全部职责：
- 评估要推广的产品或服务的特性，以确定企业的营销和广告需求
- 就营销、广告或促销机会和策略向客户提供建议
- 为直接和数字营销和广告活动制定战略和相关内容并实施
- 管理活动后分析以衡量和报告营销和广告指标
- 开发和维护社交媒体帐户，包括管理客户评论和推荐
- 制定、实施和评估旨在让客户、员工和公众了解企业、政府和其他组织的举措和政策的公共关系战略和计划
- 进行公众舆论和态度调查，以确定其组织所服务的关键群体的利益和关注点
- 准备或监督报告、简报、参考书目、演讲、演示文稿、网站和新闻稿的准备
- 为宣传、筹款和信息目的开发和组织讲习班、会议、仪式和其他活动和计划
- 安排采访、新闻发布会和其他媒体活动
- 担任组织的发言人并回答书面和口头询问
- 协调针对内部和外部观众的特别宣传活动和促销活动
- 协助准备小册子、报告、通讯和其他材料
- 代表和代理有才能的个人或具有特定职业专长的个人
- 准备或监督体育、文学、表演或其他合同的准备。
就业要求
- 通常需要商业营销、公共关系、通信、新闻学、博物馆学或与特定主题相关的学科的大学学位或大专文凭。
- 公共关系从业者可能需要获得 APR（公共关系认证）称号。
附加信息
- 文学代理专门代表特定类型的作者和作家。表演经纪人专门代表歌手、音乐家、演员或其他表演者。体育经纪人专门代表特定的运动员或运动队。
- 通过额外的培训和经验，有可能晋升到公共关系、传播和筹款方面的管理职位。
排除
- 作者和作家（技术除外）（51111）
- 会议和活动策划者 ( 12103)
- 公共关系经理（10022广告、营销和公共关系经理）
- 业务发展官员和市场研究人员和分析师（41402）
English
11202 – Professional occupations in advertising, marketing and public relations
Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Index of titles
- Actor agent
- Advertising account executive
- Advertising account manager
- Advertising and promotions coordinator
- Advertising and promotions specialist
- Advertising campaign organizer
- Advertising consultant
- Advertising specialist
- Affiliated stations relations administrator
- Art educator - museum
- Artist agent
- Artistic agent
- Assistant brand manager - advertising
- Assistant press secretary
- Athlete agent
- Athletes manager
- Author's agent
- Book publicist
- Boxing promoter
- Career agent
- Casting agent
- Casting agent for extras
- Communication officer (except emergency services)
- Communications adviser
- Communications consultant
- Communications expert
- Communications specialist
- Community information officer
- Development officer - fundraising
- Digital advertising specialist
- Digital marketing consultant
- Digital marketing coordinator
- Digital marketing project manager
- Digital marketing specialist
- Entertainment agent
- Event marketing specialist
- Financing officer - fundraising
- Fundraiser
- Fundraising campaign consultant
- Fundraising campaign organizer
- Fundraising consultant
- Fundraising organizer
- Information consultant
- Information coordinator
- Information officer
- Information service coordinator
- Literary agent
- Marketing consultant
- Marketing coordinator
- Marketing project manager
- Marketing specialist
- Media coordinator
- Media events coordinator
- Media relations coordinator
- Media relations officer
- Museum education officer
- Museum educator
- Musicians agent
- Performers agent
- Press agent
- Press secretary
- Product manager - marketing
- Promotion strategies consultant
- Public affairs officer
- Public affairs officer - Canadian armed forces
- Public relations agent
- Public relations consultant
- Public relations coordinator
- Public relations officer
- Public relations practitioner
- Public relations press agent
- Public relations press secretary
- Public relations representative
- Public relations specialist
- Publicist
- Publicity agent
- Publicity coordinator
- Publicity information officer
- Recreation association information officer
- Sales and promotions coordinator
- Singers agent
- Social media coordinator
- Social media specialist
- Spokesperson
- Sports agent
- Stations-relations administrator
- Student recruiter - post-secondary education
- Talent agent
- Talent representative
- Theatrical agent
- Theatrical business agent
Main duties
This group performs some or all of the following duties:
- Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- Advise clients on marketing, advertising or sales promotion opportunities and strategies
- Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- Manage post campaign analysis to measure and report on marketing and advertising metrics
- Develop and maintain social media accounts, including managing customer reviews and testimonials
- Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- Arrange interviews, news conferences and other media events
- Act as spokesperson for an organization and answer written and oral inquiries
- Coordinate special publicity events and promotions for internal and external audiences
- Assist in the preparation of brochures, reports, newsletters and other material
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Prepare or oversee preparation of sports, literary, performance or other contracts.
Employment requirements
- A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
Additional information
- Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
- Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
Exclusions
- Authors and writers (except technical) (51111)
- Conference and event planners (12103)
- Public relations manager (in 10022 Advertising, marketing and public relations managers)
- Business development officers and market researchers and analysts (41402)
